Wife + Business Owner + Podcast Host
As the co-founder of the digital consulting agency Creative Label, Aisha Marshall’s passion is to help people live their purpose and thrive in business through strategic creativity and branding. She serves as Creative Label’s Vice President of content and brand strategy, where she spearheads the creative development and digital media strategy for businesses across a variety of industries, including fashion, retail, and personal development. Since founding Creative Label in 2016, Aisha has more than quadrupled the agency’s staff and doubled its clientele. During this time, she has helped her clients expand their businesses and elevate their purposes, altogether impacting millions of people. In line with her work, Aisha is passionate about educating businesses on industry trends, providing thought leadership about digital strategy and branding on numerous platforms including Create Cultivate, CBS’ “Face the Truth,” “CTV Morning Live” as well as podcasts such as Lori Harder’s Earn Your Happy podcast and Creative Label’s own The Label podcast, where she serves as co-host. Prior to founding Creative Label, Aisha graduated from Arizona State University with a bachelor’s degree in journalism, followed by a law degree from ASU’s Sandra Day O’Connor College of Law.
Can you briefly walk us through your story to becoming the woman you are today... *
My journey took a lot of twists and turns, each thing has built upon one another bringing me to where I am today. I own a marketing public relations agency, but likely wouldn't be here if I hadn't gone to journalism school and law school. But not only that, I wouldn't be here if my husband hadn't proposed to me my 2L year. Prior to getting engaged, I was on track to be an attorney specializing in insurance defense law. Everything was lined up my 2L year. Then my husband proposed and his work caused him to move out of the country. I wasn't going to do a long-distance marriage. So I moved with him and turned down the job. That gave me the space to start my business, Creative Label. All of that put me on the path that I am on today and I am so grateful.
What is the most impactful experience that has shaped who you are today? *
Being newly married while going into business with my best friend. So many people tell you not to go into business with your best friend. We had a unique blessing of an experience in that right when we started I was newly married. This allowed me to apply the same principles that were taught in marriage to my relationship with my business partner. Those principles, common in many relationships, are really what I attribute to a successful partnership with anyone--business or marriage. That experience really helped shape how I show up in anything I agree to.
Has it been a smooth road?
It hasn't always been a smooth road. With the nature of society, we live in people only see the good. Admittedly, I'm guilty of only showing the good. One thing I didn't showcase on social was that starting out in business there were months when we didn't make any money and months where we were only able to make payroll. We struggled to get to where we are. But one thing I've continued to try to incorporate is to know that every lesson is happening FOR ME, not to me. Everything is working for my good. That shift in perspective really helps you show up as your best self, no matter the type of adversity.
What's something that you're currently doing or working on that excites you or you're most proud of? *
I'm most proud of my business Creative Label. We've worked super hard to get to where we are today and it's only the beginning.
How does what you're currently doing now impact you? *
It takes up a lot of time. I just committed to an assistant to help me better balance my home life and work life. We're about 3 weeks in and I can already feel some alleviation.
What advice would you give to fellow women trying to make an impact? *
Stay committed. You have really high highs and really low lows. If you can not let them bring you so high and so low, I feel like that's the best way to maintain. As someone trying to make an impact on their own and on their own will, the journey until you get to the impact part can be a rough one.
How do you create "balance" in your life with all you do? *
DELEGATE!!! You'll want to do it all. But true freedom is when you realize in order to do it well, you cannot do it all.
We as women have many superpowers, what is one of yours? *
My creative mind and ability to ideate really cool concepts for brands.